Cosmetics
A flagship storefront for Ryan Bantu's Gods and Mony, a Los Angeles men's luxury skincare and apparel brand built on 'resonant grooming.' The site pairs a restrained wordmark identity with a full-range collection and a quiz-led routine builder, turning first-time visitors into buyers with a personalized product set.
Project Goals
Ryan came to Convertive with an existing Shopify store he felt was functional but visually flat. Gods and Mony already had the product range, the boutique LA distribution, and a clear positioning around 'resonant grooming.' What was missing was a digital home that matched the luxury of the brand. The brief was a storefront that works like a center, opening with a single declarative wordmark and tagline so visitors grasp what Gods and Mony is in three seconds.
Conversion Benefits
The collection page presents the complete men's range in one view, with category tabs for Skincare, Apparel, Bundles, and Favourites, so shoppers can browse the full lineup without navigating. For visitors who don't know where to start, a ten-question skin type quiz walks them through a guided diagnostic. The result page returns a named skin type, the specific traits behind it, and a personalized routine with shop buttons beside each recommended product. The path from cold visit to cart is short, and every step moves intent forward.
Design
The palette stays restrained: white, bone, charcoal, deep black. Against that quiet background, a dedicated lookbook page carries the brand in editorial imagery, closer to a fashion house than a skincare DTC. The custom "gods and mony" wordmark does the quiet work of carrying the brand's layered meaning ("Glory Over Discord" / "Men Only kNow whY") on every page without a word of explanation.
