Crystals and Meteorites
Project Goals
Will came to Convertive with a catalogue built on Etsy, where Higher Level Creations had earned 5.0 stars from 4,026 reviews, and a Shopify store still running on a default theme. Hundreds of one of a kind specimens, from Arizona Saffordites to lunar meteorites, sat behind the same layout as every other crystal shop. The brief was a store that carries the trust of those reviews: a real photograph of every piece, the science first and the metaphysics second, and a clear answer to what arrives in the box.
Conversion Benefits
Every collection page shows how many pieces are in stock and how many have sold, and each tile carries the weight and the price per gram, so collectors can compare specimens without opening a single listing. Shoppers sort by weight, show or hide sold pieces and add to the bag straight from the grid. Product pages lead with the full photo gallery and keep description, shipping and returns one tap away, and the homepage explains the floating display case, velvet bag and info sheet that ship with most specimens.
Design
The look takes its cue from fine jewelry houses rather than crystal shops: a warm white page, a tall editorial serif with italic accents, and every specimen photographed as it is. Nothing competes with the stones. Saffordites, the shop's house stone, get their own story on the homepage, and the guides explain each material before a listing asks for the sale.
